Crown Royale


Crown Royale Magic Touch Grooming Spray #2
The ultimate finishing spray for the show ring! Magic Touch adds a luxurious, lightweight sheen without heavy buildup. It repels dirt, helps preven...
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Crown Royale Magic Touch Grooming Spray #3
The ultimate finishing spray for the show ring! Magic Touch adds a luxurious, lightweight sheen without heavy buildup. It repels dirt, helps preven...
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Crown Royale Deep Cleansing Shampoo
Deep Cleansing Shampoo revitalizes coat color and texture while nourishing the skin and promoting healthy hair growth with a biotin-rich formula. I...
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Crown Royale Bodifier Texturizing Spray
Bodifier is a concentrated texturizing spray that adds bounce, shine, and body to the coat while enhancing texture. Enriched with conditioning agen...
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Crown Royale Whitener Powder
Whitens yellow coat and removes yellow stains! Directions: Mix powder with 20 volume peroxide until it is a thick paste. Apply to dry coat. Don’t m...
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Crown Royale Ultimate Detangling Spray
Ultimate Detangling Spray is a versatile, easy-to-use formula that effortlessly removes tangles from both wet and dry coats. It not only detangles ...
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Crown Royale Magic Touch Grooming Spray #1
The ultimate finishing spray for the show ring! Magic Touch adds a luxurious, lightweight sheen without heavy buildup. It repels dirt, helps preven...
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Crown Royale Full Body Grooming Powder
Directions: Apply a small amount of Colestral to palm and rub hands together. Massage Colestral into the coat. Using a bristle brush, apply Groomin...
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Crown Royale Biovite OB Shampoo #3
Formula 3 is designed to give a thick, full-bodied texture to your dog’s coat. If you feel you need extra texture on your dog’s furnishings, use ou...
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Crown Royale Biovite OB Shampoo #2
Formula 2 is designed to give a medium bodied texture to your dog’s coat. On long coated breeds we recommend using Crown Royale Dog Grooming Produc...
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Crown Royale Condition Plus Coat Conditioner
Crown Royale Dog Grooming Conditioners are expertly formulated to restore moisture, body, and shine to the coat. Designed to hydrate and revitalize...
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Crown Royale Clip-Eze Spray
Clip-Eze is specially formulated to lubricate the hair, reduce static, and help prevent clipper burn—making clipping and scissoring smoother, faste...
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Crown Royale Biovite OB Shampoo #1
Formula 1 is designed to specifically give a superfine texture to your dog’s coat, along with the proper amount of body. We recommend using Crown R...
View full detailsOur story
Crown Royale Dog Grooming Products was founded in 1983 when AKC breeder and professional handler Allen Levine approached his friend, formulating chemist Nick Scodari, with an idea: to create a breed-specific grooming line that would help dogs’ coats truly reflect their breed standards. That vision came to life with the launch of Biovite shampoos and Magic Touch grooming sprays—products that quickly gained a loyal following among professional handlers and groomers. From there, the line expanded to meet the needs of every coat type, becoming a staple in the dog show world.
Cindy Silva began her journey with Crown Royale in 1996, initially working in the office. Her role quickly grew to encompass all areas of the business, and in May 2006, she took full ownership of Crown Royale Ltd. Under her leadership, the company remained proudly family-run and based in scenic Phillipsburg, New Jersey, continuing to serve groomers, handlers, and pet owners worldwide.
In 2024, Crown Royale officially joined the Chris Christensen Systems family—uniting two brands long respected by professionals in the grooming and show communities. This partnership allows for continued innovation, broader distribution, and the same unwavering commitment to quality that Crown Royale has always stood for.
All Crown Royale products continue to be proudly made in the USA, with the same mission that started it all: there is no substitute for quality.