Skip to content
Free shipping

On orders over $100

Shop by Breed

The best products for your breed

Groomer Education

Take your skills to the next level

Gift Certificates

Give the perfect gift every time

Crown Royale

Our story

Crown Royale Dog Grooming Products was founded in 1983 when AKC breeder and professional handler Allen Levine approached his friend, formulating chemist Nick Scodari, with an idea: to create a breed-specific grooming line that would help dogs’ coats truly reflect their breed standards. That vision came to life with the launch of Biovite shampoos and Magic Touch grooming sprays—products that quickly gained a loyal following among professional handlers and groomers. From there, the line expanded to meet the needs of every coat type, becoming a staple in the dog show world.

Cindy Silva began her journey with Crown Royale in 1996, initially working in the office. Her role quickly grew to encompass all areas of the business, and in May 2006, she took full ownership of Crown Royale Ltd. Under her leadership, the company remained proudly family-run and based in scenic Phillipsburg, New Jersey, continuing to serve groomers, handlers, and pet owners worldwide.

In 2024, Crown Royale officially joined the Chris Christensen Systems family—uniting two brands long respected by professionals in the grooming and show communities. This partnership allows for continued innovation, broader distribution, and the same unwavering commitment to quality that Crown Royale has always stood for.

All Crown Royale products continue to be proudly made in the USA, with the same mission that started it all: there is no substitute for quality.